Going beyond book sales to raise real money for your library

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For Immediate Release
Mon, 10/28/2013

CHICAGO — Like library users, library donors hail from all walks of life. Regardless of the scope or complexity of library fundraising, successful efforts are always about forging and strengthening relationships with the range of stakeholders throughout the community. In “Beyond Book Sales: The Complete Guide to Raising Real Money for Your Library,” editor Susan Dowd and her team from Library Strategies, a consulting group of the Friends of St. Paul Public Library, share proven strategies that have brought in more than $1 million annually. Believing that private fundraising is a natural for libraries large and small, they start with 12 facts about library fundraising and focus on activities with the highest return. Tips and features include:

the gift pyramid model for developing the culture of giving that leads to big gifts;overcoming fears of sponsorship and embracing cause-related marketing;pitching the appropriate charitable gift;confronting common fears of requesting major gifts;the pros and cons of membership programs;

Dowd is a staff member of The Friends of the Saint Paul Public Library, where she serves as capital campaign coordinator and special projects coordinator. She is also a Library Strategies consultant. She holds a Master of Librarianship from Emory University and is certified in Fundraising and Fund Development from the University of Saint Thomas. She has authored a number of advocacy and fundraising toolkits for ALA’s Advocacy University and co-authored a how-to book on mergers for Minnesota nonprofits. She collaborated on “Beyond Book Sales” with co-authors, fellow Friends’ staff members and Library Strategies’ consultants Liz Boyd, Sue Hall, Ann McKinnon, Wendy Moylan and Peter Pearson.

ALA Store purchases fund advocacy, awareness and accreditation programs for library professionals worldwide. Founded in 1976 by Patricia Glass Schuman and John Vincent Neal, Neal-Schuman Publishers, now an imprint of ALA Publishing, publishes professional books for librarians, archivists, and knowledge managers. Contact us at (800) 545-2433 ext. 5052 or editionsmarketing@ala.org.

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“DIY @ your library” for Teen Tech Week, materials for National Library Week among gems in new ALA Graphics catalog

CHICAGO — Dozens of exciting new products that are bound to inspire and excite readers in schools and libraries across the nation are spotlighted in the new ALA Graphics Winter 2013 catalog. Featured on the cover is YALSA’s 2014 Teen Tech Week™ theme — DIY @ your library®. From makerspaces and coding classes to online knitting clubs, you can use the new poster and bookmark to show that libraries can connect in meaningful ways with the teens in your community. The Teen Tech Week™ DIY CD, which includes the layered poster and bookmark files, along with easy-to-print PDFs, program ideas and Web files, allows you to take it to the next level. With some design experience, you can customize your posters and bookmarks, create new promotional materials and brand your entire TTW program.

Lives Change @ your library® is the theme of National Library Week, April 13-19, 2014. The Lives Change CD, which includes options for both National Library Week and School Library Month, allows all types of libraries — school, public, academic and special — to customize materials to fit their specific demographics. If you’re less design-savvy or simply in need of quick and easy promotions, you can order printed posters, mini-posters and bookmarks. ALA President Barbara Stripling’s “Declaration for the Right to Libraries,” featured on a new poster, serves as a strong public statement of the value of libraries. Libraries and library supporters can use the newly available Declaration Signing Poster to hold signing ceremonies where community members, organizations and officials can visibly sign and stand up for their right to have vibrant public, school, academic and special libraries in their communities.

Two characterful new posters with accompanying bookmarks are also launching. Stephan Pastis’ Timmy Failure and Total, his 1,200-pound polar bear/business partner, appear front and center exclaiming “Reading Leads the Way to Greatness!” On another, Jarrett J. Krosoczka’s Lunch Lady — and her sidekick Betty — invite readers to feed their imagination.

Find all the new products at the ALA Store, where your purchases fund advocacy, awareness and accreditation programs for library professionals worldwide.

ALA Graphics supports the mission of the American Library Association through the creation and distribution of quality products promoting libraries, literacy, and reading.

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ALA welcomes Macmillan expansion of library

For Immediate Release
Mon, 10/21/2013

WASHINGTON, D.C.—This month Macmillan will offer its entire e-book backlist to libraries, as reported in Publishers Weekly. Macmillan first entered the library e-book market in January 2013 by offering a pilot of its mystery titles under the Minotaur imprint, then expanded the pilot to romance titles in June. With its third foray into the library e-book market this year, Macmillan is definitely on an “upward trajectory with librarians,” said ALA President Barbara Stripling.

“ALA is pleased to learn of this major expansion of the Macmillan pilot “President Stripling continued. “After a very difficult 2012, the library community has witnessed positive e-book movement from a number of the large publishers. I believe this reflects a growing appreciation among publishers of the value libraries bring by connecting authors and readers millions of times every day in this country.” In addition to Macmillan, libraries have seen improved availability and terms from Penguin (now part of Penguin Random House) and Hachette Book Group, and Simon & Schuster launched a pilot of several libraries in New York City over the past year.

“However, I do want to emphasize that while we’ve seen good progress this year, much more remains to be done,” said Stripling. “Many issues remain on the table, such as multiple licensing options per publisher, full access to newly published titles, conversion of all remaining pilots to nationwide distribution, library pricing that is closer to consumer levels, preservation, privacy, and accommodations for people with disabilities.”  

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