Wednesday, July 3, 2013

MediaCorp bags 18 medals at PromaxBDA awards

SINGAPORE — MediaCorp bagged 18 medals at the 2013 PromaxBDA Global Excellence Awards held in Los Angeles on June 20 (US time).

Channel 8 brought in four Gold medals for its campaigns for a Bruce Lee Movie Specials programme and the drama Joys Of Life.

Channel 5 bagged two Golds for its promotion campaigns for The Noose, including a smartphone/mobile app.

Channel U and MediaCorp’s Marketing Communications also bagged one Gold apiece.

Seven Silver medals and three Bronze ones were also awareded.

The PromaxBDA Awards competitions stand for marketing excellence in the media marketing space. It is regarded as the most prestigious awards for creative endeavor in the field.

PromaxBDA represents more than 10,000 companies and individuals at every major media organization, marketing agency, research company, strategic and creative vendor and technology provider.

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